Research on the promotion strategy of automobile parts to th

I. Introduction

With the development of economy and technology, China's automobile industry is also developing rapidly, but at the same time, there are still many problems in China's automobile manufacturing industry, such as insufficient independent innovation ability and weak core competitiveness. In this context, auto parts, as the foundation and key part of automobile manufacturing, play a vital role in improving vehicle performance and reducing production costs.

Second, the status quo of auto parts

At present, although China's auto parts industry has begun to take shape, it is still at the low end of the global value chain as a whole. Due to the lack of core technology and single product structure, domestic enterprises mainly focus on price competition and cannot form effective market competitive advantages. In addition, due to the backward design level and outdated technology, the quality of products is unstable and it is difficult to meet the needs of high-end markets.

Third, the method of optimizing automobile parts

1. Adopt advanced materials: The application of new materials can reduce the weight of the car body, reduce energy consumption and improve the dynamic performance. For example, aluminum alloy, carbon fiber composite and other lightweight high-strength materials are gradually becoming the mainstream choice.

2. Introduce intelligent manufacturing technology: use big data analysis to predict the probability of failure and carry out maintenance in advance; Improve the assembly accuracy and shorten the production cycle through robot automatic production line.

3. Strengthen the investment in technology research and development: increase the research on basic theories and overcome key technical problems; Establish a R&D system combining Industry-University-Research's use and promote the rapid transformation of technological innovation achievements into actual productivity.

4. Improve the management level: improve the supply chain management system to ensure the stable and reliable supply of raw materials; Strengthen the construction of quality control system to ensure the qualified rate of ex-factory products.

5. Broaden sales channels: In addition to the traditional dealer model, we can also explore online sales platforms, financial leasing and other ways to expand market space.

6. Promote the development of environmental protection and energy-saving components: Respond to the call of national policies, develop green and low-carbon supporting equipment for new energy vehicles, and help the transformation and upgrading of the automobile industry.

IV. Conclusion

To sum up, in order to realize the high-quality development of China auto parts industry, we must start from many aspects and comprehensively enhance our core competitiveness. This requires not only the government to provide corresponding support policies, but also the joint efforts of enterprises. Only in this way can China become a real automobile power and occupy a more favorable position in the international market.