Adjusting the role of parts in automobile manufacturing mark

With the change of global market environment and the diversification of consumer demand, the automobile industry is undergoing unprecedented changes. In order to adapt to this change, automobile manufacturers need to constantly adjust their marketing strategies, and the key link is to re-examine and optimize the role of parts in product development, cost control and customer experience.

First, change from "cost center" to "value creator"

In the past, parts and components were often regarded as a necessary but non-value-added part in the production process, and the main concern was how to reduce costs through large-scale procurement or self-making. However, in the current competitive market environment, it is difficult to win the competitive advantage only by relying on the price advantage. Therefore, parts suppliers should be regarded as an important part of the enterprise innovation ecosystem, and jointly develop new technologies and materials with automakers to improve the performance and differentiation level of products, thus creating more value for end users.

Second, strengthen supply chain management and improve response speed

Facing the rapidly changing market demand and technological progress, an efficient supply chain management system is very important to ensure timely delivery and reduce inventory backlog. Automobile enterprises should strengthen communication and cooperation with core component partners, use digital tools to realize information sharing, optimize the layout of logistics network, shorten the listing cycle of new products and enhance market competitiveness.

Third, pay attention to user experience and promote customized services

With the arrival of internet plus era, consumers' car purchase behavior is more rational. They not only care about the basic functions of vehicles, but also have higher expectations for personalized configuration and service. To this end, automobile brands need to make full use of big data analysis and other means to deeply understand the demand preferences of target customers, and integrate these insights into the selection process of parts, and launch solutions that meet different consumption scenarios, such as intelligent networking functional modules and environmentally friendly materials interiors, to meet the diversified choices of users.

In short, in the new business environment, parts and components are no longer simple commodity aggregates, but an important bridge between technological innovation and market demand. By strategically positioning the role of parts, it can effectively promote the upstream and downstream collaborative innovation and development of the automobile industry, and finally realize the sustainable growth of enterprises.